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How Adwords auction works? 

Google’s Chief Economist Hal Varian in his video best explained the process of how adwords auction works and in to what extent it is related to an advertiser’s price paid for the ad. He elaborates the process and shows adwords auction dependencies on  Adrank, Quality Score,  cost-per-click (CPC) and how are these variables rank in terms of their importance and relevance.

Whether you are a beginner or a pro his video explanation is always a good reference point to clear out all ambiguities.

This truly is a very inspirational Ted talk by Kelli who is a designer and an artist. Kelli talks about disrupting the traditional methods and improvising ways to communicate in a way which reverberates to what our consumers want to hear.

I am a strong believer of pushing the realities and making brand’s beliefs correlate with audience beliefs. Portraying what we are with what is expected of us is the best mix of communication one can deliver and in doing that we have to push the boundaries of perceived and traditional methods.